Bristol-based Create Health announces management buyout

Strategic and creative healthcare agency, Create Health, has completed a management buy-out (MBO), as managing director Ed Hudson and creative director Phil Blackmore become majority shareholders.

Founded 10 years ago by Darren Clare, the agency’s creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA.

Ed Hudson, managing director, commented: “Our proposition ‘We Influence Mindsets’ stepped us out from being a ‘same-same’ creative agency to being different in outlook, approach and creative impact. It drove significant growth in our existing client business, and had a transformative impact in our new business approach. The MBO was the natural next step for us to drive our belief that better health doesn’t just happen, it’s created. And that we must create a new mindset if we are to overcome some of today’s biggest health challenges.”

Based in central Bristol, the agency will use the MBO as a springboard to double revenue by 2025. Creative England helped part-fund the move through its Creative Growth initiative, described as a loan for “the most promising creative businesses”, in partnership with Triodos Bank UK. Darren Clare, will now take a step back but will remain within the business as Chairman.