Bristol based booking software provider receives £500k investment

Founder and CEO Vinnie Morgan

Cloud-based booking software provider Booking Live will be expanding its customer base beyond enterprise-sized firms, thanks to £500,000 of funding to launch its new freemium app.

The funding has been secured from The Summit Group, who are investing £300,000 and Creative England, who have provided the remaining £200,000.

Since 2009 Booking Live has been providing booking software to a growing list of high-profile clients from both the public and private sectors, including Greene King, Sky, Arla, the NHS and Transport for London.

Booking Live founder and CEO Vinnie Morgan has long had ambitions to offer a free version of his product that would be accessible to any organisation of any size and thanks to the new funding, this could be available as early as Q3 2017.

Despite entering a market with several established players, Morgan is confident they can establish themselves. He commented: “Booking Live is not a start-up. We’re an established, profitable company with a growing customer base among large organisations with complex needs. We will be using that expertise to create the best booking software option for the freemium section of the market.

“For several years, we have collected enormous amounts of data on how organisers and customers use booking software. This is allowing us to design a freemium version that will be exactly right for SMEs and smaller groups.

“The freemium product will not be exactly the same as the enterprise product, but it will not simply be a stripped-down version either. It will be a tailored fit with a huge focus on an intuitive mobile-first and an easy-to-use administration system.”