Bristol fintech start-up thrives amid post-lockdown home improvement boom

Financial Services | Latest News | Property & Construction | South East | South West | Technology
Matt Franklin – Founder and CEO of Payaca

A fast-growing Bristol fintech start-up headed by an experienced product and technology leader is making waves in the home improvement sector.

Payaca is a quick and intuitive new suite of apps that allows small home improvement businesses to display customer finance options, as well as send branded quotes, estimates and invoices, all from a smartphone, tablet or computer.

Payaca connects homeowners to a panel of lenders who can offer loans up to £35k from 2.8% over up to seven years, and 0% deals on credit cards for up to 2 years.

Applying takes just two minutes, results are shown in a few seconds and payments can be made within 2 hours.

CEO Matt Franklin founded Payaca after several years spent working for OVO Energy, another Bristol start-up, which exposed him to the big opportunities the home improvement space has to offer.

“I started Payaca because I could see a huge gap in the market,” Matt explains.

“Millions of consumers clearly wanted the option to spread the cost of home improvement spending – but only the really major players in the sector were offering it.

“That was very understandable, because, when it comes to finance, there are so many regulatory hoops you have to jump through before you can start – a lot of small businesses would never have the time or the resources to do so.

“What I wanted to do with Payaca is to make finance much simpler and more accessible for the trade, and package it into a market leading CRM tool with the best user-experience possible.

“Our business customers can send their clients a quote which includes an option to connect to several different lenders – all of whom offer great rates, and fast payment.

“Ultimately, our software leads to businesses winning more of the jobs they quote for – and at the same time, they see a big increase in their average job value. Given the market conditions, it’s a great time to be helping small businesses to thrive.”

How much users pay for Payaca depends on how much they use it. If they need less than 15 quotes a month, Payaca starts from just £7 a month. For 50, it’s £14, and for 150, it’s £24 a month.

The company offers bespoke packages for larger customers.

“We’ve already had over 900 businesses register to use Payaca,” Matt continues.

“But what we’ve seen since lockdown ended is a surging demand for home improvement products – and, given the uncertain economic situation, many homeowners are wanting to pay on finance.

“In turn, that’s led to a lot more interest in what we do!”

To find out more, visit, or download Payaca from the App Store or Google Play today.

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