Bristol robotics company to sell products through Apple - Business Leader News

Bristol robotics company to sell products through Apple

Silas Adekunle, Chris Beck and John Rees

Reach Roboics – Silas Adekunle, Chris Beck and John Rees

Silas Adenkule, a University of the West of England (UWE Bristol) robotics graduate who set up Reach Robotics in 2013 with his business partner and co-founder Chris Beck, is celebrating another success.

Reach Robotics has announced that the Real-life gaming robot they developed called MekaMon is to be made available in Apple Stores and online.

Reach Robotics, is an augmented reality gaming company developing the ‘future of gaming,’ and MekaMon is the world’s first real-life gaming robot.

By incorporating augmented reality into a robot, Reach Robotics has created a new branch of gaming – one that totally immerses the player by putting their four-legged robots into battle in both the physical and virtual worlds.

Silas Adekunle, CEO of Reach Robotics. Silas said: “We’ve created an entirely new video gaming platform. MekaMon straddles both the real and virtual worlds while taking the gaming experience beyond a player’s screen and turning their sitting room into a limitless robotic battle zone. MekaMon represents a quantum leap forward in the leveraging of augmented reality. Players can whip out their smartphone to battle their multi-functional, connected battlebots in the physical and virtual worlds at the same time.”

“As the world’s first premium gaming robot, MekaMon fits neatly into the emerging category of smartphone-enabled, augmented reality products,” added Adekunle. “By fusing robotics, reality-bending technology and competitive play, we’re offering players a new twist on hardware and video games – a premium robotics product that’s easy to play but very difficult to master.”

Beyond creating an entirely new category of entertainment, gamers also get to benefit from the MekaMon robot’s unprecedented and sophisticated degree of movement.

MekaMon will be on the Apple’s tech gift guide so shoppers both here in the UK and in the US will be able to buy it in Apple stores as well as via the Apple website and via