BRIT Awards to go ahead with live audience as latest event in Government research programme

Covid-19 News | Economy & Politics | Leisure & Tourism | South East

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The 2021 BRIT Awards ceremony will go ahead with a live audience as the latest addition to the government’s Events Research Programme, which looks at how venues can restart large events and welcome crowds back safely this summer.

The BRIT Awards with Mastercard will return to London’s The O2 arena on Tuesday 11 May with an audience of 4,000 people and live performances from Dua Lipa, Headie One, Arlo Parks and BRIT Rising Star Award winner Griff, among other acts to be announced.

Audience members will not be socially distanced or required to wear face coverings once seated in the arena, however they will be required to follow existing Government guidance when travelling to the venue and adhere to rules set out by the event organisers.

All attendees must have proof of a negative lateral flow test result to enter the venue. As part of the wider scientific research on the trial events, attendees will also be asked to take a test after the event to gather further evidence on the safety of indoor settings, reduced social distancing and the removal of non-pharmaceutical interventions like face coverings.

They will also have to provide contact details for NHS Test and Trace to ensure everyone can be traced in the event of an audience member receiving a positive test after the event.

Culture Secretary, Oliver Dowden, said: “The BRITs are always a big night in the music calendar, but this year’s awards will be particularly special. They will reunite live audiences with the best of British talent for the first time in a year, while providing a vital opportunity to see how we can get large crowds back safely as soon as possible. Music connected us when we were separated by this pandemic, and now it’s going to help bring us back together again.”

The research gathered from this year’s BRIT Awards will build on the evidence collected at other pilots in the programme, including the World Snooker Championships at the Sheffield Crucible and an outdoor gig at Sefton Park hosted by Festival Republic. The evidence from these pilots will be used to inform government policy to bring about the phased return of fuller audiences to venues and events across England.

Geoff Taylor, Chief Executive BPI & BRIT Awards, said: “The BRIT Awards team are excited to confirm our plans to host a live audience at our ceremony on May 11th. There could be no better way to celebrate music’s biggest night than with an audience present for the first live performances at The O2 in over a year. Most importantly, this is also a key moment in the return of live music, which we all want to see back at scale as quickly as possible.

“We will be working closely with the Government, The O2 and all our partners to finalise details and ensure all safety measures and guidelines are adhered to. More exciting performance announcements will be made in the coming days.”

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