Three China and Hong Kong based e-tailers – ttHigo, Goxip, and MyMM – have agreed to run free banner advertising promoting British goods on their platforms as part of the GREAT Festival of Innovation.
Together, they have a combined potential audience of 720 million internet users across China and Hong Kong meaning British businesses could reach millions of potential new customers.
The Department for International Trade (DIT) is amplifying these campaigns to Asian consumers across digital channels, highlighting a host of sectors where British firms lead the way.
164 leading British brands in fashion, beauty, homeware and general consumer merchandise are benefitting from this initiative, including British fashion designers such as Victoria Beckham and Vivienne Westwood to Waitrose and Wool and the Gang.
The week-long campaign will be timed to coincide with the upcoming GREAT Festival of Innovation in Hong Kong (21 to 24 March), which will showcase the best of Britain to Asia.
Several hundred of the UK’s most creative business and institutions will attend, with a packed programme examining how innovation and technology will change the way we live, play, and learn in the future.
International Trade Secretary, Dr Liam Fox, said: “As an international economic department, we are putting British businesses in a position to benefit from the opportunities that global markets provide and the GREAT Festival of Innovation in Hong Kong next week is just one example of this.
“Demand for the UK’s quality goods and services in key international markets is already growing and as we look to create our own independent trade policy for the first time in over 40 years our businesses stand ready to flourish.”