BT and Sky retain rights to broadcast Premier League football

Latest News | Leisure & Tourism | Mergers & Acquisitions | National
Sky Sports to remain as a broadcaster for Premier League football

Following today’s announcement by the Premier League, BT and Sky Sports will continue to show Premier League matches for a further three years from the 2019/20 season.

The two media powerhouses will pay £4.464 billion over the new period – a record deal for the sport.

BT Sport will continue to show games at 5.30pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019.

With four packs of rights totalling 128 games a season, up from 126 matches currently, the deal will offer Sky Sports viewers every first-pick weekend match, plus Saturday evening fixtures for the first time, all screened on Sky’s dedicated Premier League channel.

Sky has chosen to pay £1,193 million per annum under the terms of the new deal, down £199 million per annum, a 16% cost reduction per game versus the current agreement.

Barney Francis, Managing Director of Sky Sports added: “Sky Sports customers will continue to enjoy unrivalled Premier League coverage through to 2022 with 128 live matches a season from next year – more than ever before – including the key head to heads in the best slots and, of course, analysis from the biggest names in football.

“This comes on the back of recent renewals for EFL, ECB and exclusivity for F1™, all of which will be available to our customers until 2024.”

BT recently agreed a multi-year agency deal to market and sell Sky’s NOW TV service to BT customers, which includes Sky Sports, from early 2019.

Marc Allera, chief executive of BT’s Consumer division, said: “The Premier League is undoubtedly the most competitive and exciting domestic league in the world, so we’re delighted that our customers will be able to continue enjoying Saturday games on BT Sport.

“The Premier League is a big part of our live sport line-up, which includes the UEFA Champions League and UEFA Europa League, the Emirates FA Cup, MotoGP, boxing, Aviva Premiership rugby and European Rugby Champions Cup.”

The rights will cost BT £295 million per season. A deposit of £26.5 million is payable this month followed by six instalments of around £145 million starting in July 2019, payable every six months until December 2021.

Five of the seven packages offered by the Premier League have now been sold, however the remaining two are under-offer. These are for midweek and bank holiday fixtures.

Amazon and Netflix are rumoured to be interested.

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Leave a comment

Your email address will not be published. Required fields are marked *