Bumper beer sales for Butcombe Brewing Co due to football fever
Butcombe Brewing Co (part of Liberation Group) is enjoying England’s football success recording OBV sales of its beer up 134% on this time last year.
In preparation of football fever, the pub group with sites across the south west and a brewery based in Wrington near Bristol brewed 2,550 barrels last month, equivalent to 730,000 pints, the most they have brewed since Christmas 2019.
Jonathan Lawson, CEO, Liberation Group says: “Firstly, huge congratulations to the England football team – what a boost for us all and especially for the hospitality industry. Our sites were busy and full of people enjoying themselves which is exactly what we’re all about.
“We’re looking forward to a busy weekend ahead and to hopefully seeing England win on Sunday. We’ve been busy behind the scenes brewing and making sure our sites are well stocked with beer and delicious food. We’ve got everything crossed for a win on Sunday – which would be a wonderful way to herald the return of good times for the hospitality sector.”