Business finance consultancy appoints regional director for the North West

Business finance consultancy Liquidity Club has expanded its team in the north of England with the appointment of Chris Carter as the regional director for the North West region. 

Carter’s appointment highlights the growth of Liquidity Club which was launched a year ago as an alternative business channel for business funders to assist SME’s looking to raise finance to support growth and present impartial financial solutions that are tailored to suit each individual business. 

In his role, Carter will concentrate across the North West region including Manchester and will work alongside colleagues in the Birmingham and Leeds teams. Carter brings extensive experience in the banking and financial services sector having recently worked for Mercia Fund Managers and prior to that the Royal Bank of Scotland and NatWest.

Commenting on his role, Carter said: “I am very excited to join Liquidity Club to expand their presence across the North of England.

“The North West is a thriving region and I am looking forward to spending time with business owners to understand their business plans and structure the appropriate finance solutions with the right funding partners.

“The ethos at the Liquidity Club is very much around simplifying what can be a daunting process and by working in partnership with businesses we can achieve a tailored funding package to support their future aspirations.”

Adam Simpson, commercial director, Liquidity Club added: “Chris’ appointment comes at a time of growth for Liquidity Club as we look to increase our presence in the North West to meet the increasing demand for our services.

“We work strategically with our clients to ensure they find the right business partner to fund their business needs. Chris has a great network of contacts across the Manchester and North West business community and brings considerable experience in the financial sector and local market to the Liquidity Club team.

“I am delighted to welcome him and together look forward to expanding further our presence across the North.”