Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”
Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that will be instantly recognisable to owners across Britain. It makes ‘nourishment’ the focus of the story, not just nourishing food for dogs, but also through the unique relationships between dogs and their owners.
The campaign aims to remind its long-standing loyalists of the great food Butcher’s makes and to appeal to a new generation of dog owners, following a £4m brand transformation programme.
Rachel Collinson, Director of Food for Dogs said: “This business is built on a long-standing belief that every dog should be able to enjoy natural, nourishing food – it’s the least we can do when they give us so much every single day. The LIFE team has really captured the nuances in these relationships; reflecting and celebrating modern attitudes towards our dogs right across the UK. The category is changing and we’re really proud of the work so far that puts us right at the forefront of it. There’s lots more to come throughout the rest of this year and into 2020 – we can’t wait to share it.”