Cambridge-based Lux Auto secures seed funding from Winch & Co

Lux Auto, a car rental and sales business based out of Cambridge run by entrepreneur Sam Bradbury, has received a £50,000 seed investment from Winch & Co.

Sam Bradbury, Managing Director of Lux Auto, a vehicle sales and rental business based in Cambridge, has received a £50,000 cash injection from boutique Leeds-based private equity firm Winch & Co. The business, which was founded in April 2021 by entrepreneur Sam Bradbury, sells quality used cars, as well as provides short- to long-term rentals from its fleet of vehicles from small to luxury cars and vans.

Sam Bradbury, founder of Lux Auto, commented: “I was over the moon when I went in to see Nathan Winch at Winch & Co. He immediately understood what I wanted to build and agreed there and then over lunch to invest in our business.”

Bradbury has a good background in car maintenance, having bought, refurbished and sold cars since a very young age. He is also a car enthusiast and has above average technical and working knowledge of vehicles.

Nathan Winch, Managing Partner at Winch & Co, said: “I loved everything Sam was saying. And despite Winch & Co’s predominant function being mergers and acquisitions of asset-heavy service businesses, it doesn’t stop there. If we can see a venture capital investment which aligns with the same principles as our main acquisition strategy investment mandate, I’m not afraid to pounce on a good opportunity.”

Lux Auto will use the £50,000, along with a further credit line, to purchase more vehicles for the rentals business, as well as continue the purchase, refurbishment and sale of quality used vehicles such as cars and vans.

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