Last week, Channel 4 bosses headed to Bristol to meet the team behind the bid which meant that the network will open one of its two new creative hubs in the city.
The UK broadcaster recently announced the biggest change to its structure in its 35-year history, with Bristol and Glasgow becoming creative hubs and a new national headquarters to be based in Leeds. The moves are at the heart of Channel 4’s new plan ‘4 All the UK’ to ensure that the broadcaster better represents all the UK.
Marvin Rees, Mayor of Bristol, said: “The reaction to the news that Bristol has been selected to host a new creative hub has been overwhelmingly positive and today was a chance to bring Channel 4 together with many of the different partners who contributed to the bid. Together the group represented a wide range of organisations and communities, all of whom share a sense of genuine excitement and enthusiasm for the journey ahead.
“We look forward to Channel 4 joining our thriving media industry and working with the broadcaster to realise our vision to broaden industry access and develop diverse talent from all areas of Bristol.”
Alex Mahon, Channel 4 Chief Executive said: “We were so impressed by the Bristol bid and the diversity of the creative partners who came together for the pitch.
“In particular the team effort and focus on social mobility were things we felt we could work well with. Channel 4 is passionate about creative innovation and representing different audiences and I hope that this move will help to bring a new pipeline of talent into the industry.”