The new H.R. Owen Ferrari Mayfair showroom has been officially opened by current Scuderia Ferrari F1 driver, Charles Leclerc.
Accompanied by Scuderia Ferrari F1 Team Principal, Mattia Binotto, Leclerc cut the ribbon on the new site last night, which will operate alongside the H.R. Owen Ferrari South Kensington showroom on Old Brompton Road.
The new flagship two-car Atelier showroom occupies a prestigious site in Mayfair’s Berkeley Square, surrounded by London’s finest boutiques. With a large, cutting-edge configuration suite and the latest in Ferrari design, the Atelier offers H.R. Owen Ferrari Mayfair customers the ultimate Ferrari-buying experience.
Guests to the official showroom opening were also treated to the UK debut of the SF90 Stradale, Ferrari’s first series production PHEV (plug-in hybrid electric vehicle), which created a new segment and sets a new standard for performance, innovation and technology.
H.R. Owen CEO, Ken Choo, said: “The opening of our new flagship H.R. Owen Ferrari Mayfair showroom is an extremely proud moment for me and for the whole team here – all of whom have worked tirelessly to open this new site. With the vision of Vincent Tan, founder of H.R. Owen’s parent company, we have been a long-standing partner of Ferrari, one of H.R. Owen’s most valued brands. As this latest opening shows, we are continuing to invest in offering our customers in London the best possible experience.”