Chris Froome invests in cycling tech that’s taking him back to the Tour de France

Chris Frome

Chris Frome

Four-time Tour de France winner Chris Froome is dipping his toes into the world of tech investment as he backs cycling tech disruptor Hammerhead.

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Froome’s first cycling tech investment comes after Hammerhead, which launched the Karoo 2 cycling computer last year, was announced as the official cycling computer partner for Froome’s new team Israel Startup Nation (ISN).

Froome had been using the Karoo 2 to monitor his fitness throughout his training as he recovered from a broken femur which he sustained in 2019. Hammerhead has also added new features and updates to the software specifically to better monitor his left-right power dispersion, a crucial aspect of his recovery.

In addition, Hammerhead is using data and feedback from the entire ISN team’s training to develop new updates that will be made available to all Karoo 2 users, offering customers cutting-edge software developed, backed by some of the world’s best cyclists.

Chris Froome shares a common goal with the technology company of prioritising the needs of cyclists with purpose-built hardware and software that will be instrumental in the future of the sport.

On the investment, Froome said: “The Hammerhead Karoo 2 computer has been vital in getting me back to full fitness. After using the Karoo 2 in training and racing I knew I wanted to get involved – being able to see my feedback in actual software updates is unlike any of the other cycling tech I’ve used. Training has been great in preparation for the Tour, and although it’s going to be tough, I know I’m using the best cycling technology available. To have Hammerhead with me on that journey is awesome – to be part of something and helping with development to evolve best-in-class technology is hugely exciting.”

The undisclosed amount will see Froome join as a member of Hammerhead’s Advisory Board. Chris adds his name to a prominent investor list including; Primary Venture Partners, KB PartnersCourtside Ventures, Robin Thurston, the co-founder of MapMyFitness and Andy Ording, CEO of Zipp.

Piet Morgan, Founder and CEO of Hammerhead said: “Cycling means a lot of things to a lot of different people, and this has never been more true than in the last year. As we continue to grow, we’re incredibly excited to have Chris on board. Having the backing of one of cycling’s all time greats is a real testament to the strength of the product we set out to develop. Chris’s involvement will help us continue on our mission to revolutionise what is possible with a cycling computer, and offer a best in class cycling experience for everyone.”

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