Chris Robshaw and Chris Eubank Jr announced as brand ambassadors for new coconut water range
Independent drinks company, C7 Brands, has announced today that rugby and boxing stars Chris Robshaw and Chris Eubank Jr will become the latest ambassadors of the Coco Fuzion 100 range.
The sporting stars will promote the range, which provides a healthier alternative to sugary sports drinks.
The range includes the UK’s first all-natural, carbonated coconut water, in four flavours and the still 330ml sports bottles, perfect for the leisure and fitness markets.
Jane O’Connor, Group Buying Director at C7 Brands said: “Our team of ambassadors spans sports leadership and international sportsmen and women. The primary engagement point with them has been through the usage of the product, particularly as the health debate is so high on everyone’s agenda.
“The Coco Fuzion 100 brand was initially created in response to a growing demand in the elite sports environment, where the health benefits of coconut water have been well understood for some years. Our multi-million pound marketing and engagement plans around our ambassadors are significant.”
Sir Ian McGeechan, who heads up the ambassadorial team, commented: “Given the prevalence of the health debate, I am truly excited by the balance and stature of the team and the plans for 2018/19 are truly impressive.”