City Football Group (CFG) today announced a new global multi-year partnership with Cisco, a worldwide technology firm, focused on using technology to drive innovation; enhance connectivity for clubs, players and fans; and positively impact people and communities around the world through sport.
With the agreement Cisco will become an Official Technology Partner for five CFG clubs; Premier League champions Manchester City, New York City FC, Melbourne City FC, Yokohama F. Marinos and Sichuan Jiuniu FC, including the women’s teams of Manchester City and Melbourne City FC.
This announcement marks Cisco’s first major partnership with a football organisation in the company’s history. Throughout the partnership, CFG will utilise Cisco’s networking and other key technologies to enhance the operations of each club and strengthen connectivity across the Group as a whole.
Today’s announcement formalises the relationship between the two organisations which began in 2013 when Manchester City installed Cisco technology across the Etihad Stadium and wider campus – a system that has supported every aspect of the Club’s operation ever since.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Cisco which will span four continents across the City Football Group network. CFG is an organisation built on people and we are excited to embrace Cisco’s technologies to better connect our clubs, players and fans across the world.
“This partnership will be driven by its shared values of innovation, pushing the boundaries of our industries and providing a positive impact to the communities in which we operate, and we are delighted to welcome such a prestigious brand into the CFG family.”