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Coinbase to acquire Agara to enhance customer experience with machine learning technology

Coinbase has announced that they are acquiring Agara, an AI-powered support platform with operations in India and the US.

The acquisition reinforces the firm’s commitment to delivering support for customers and brings Agara’s deep expertise in machine learning (ML) and natural language processing (NLP) to Coinbase’s engineering team. It also reconfirms its strategy to continue to build its tech hub in India.

Coinbase plan to leverage Agara’s powerful technology to automate and enhance its customer experience (CX) tools.

A statement from the company read: “Improving our CX remains a top priority for Coinbase — in the past few months, we have increased our support staff headcount by 5x and announced that we’ll deliver 24/7 phone support and live messaging by end of year. Through this acquisition, we’ll be able to provide our customers with new personalized, intelligent, and real-time support options.

“In addition to Agara’s technology, the Agara team brings deep expertise in ML and NLP to Coinbase and will augment our existing product, engineering, and data teams. Earlier this year, we announced our strategy to build out a tech hub in India, and we look forward to welcoming the Agara team to our rapidly growing presence across the country. Together, we will continue to advance Coinbase’s mission of increasing economic freedom around the world.”