Commercial law firm appoints marketing manager in bid to increase growth

Vikki Todd and Phil Dean

From left to right: Vikki Todd and director Phil Dean

A North East commercial law firm has appointed an experienced marketing manager to support the company during its long-term growth plan.

Chartered marketer, Vikki Todd, has joined PG Legal from Watson Burton LLP to oversee the firm’s marketing strategy as the firm looks to expand its client base and increase market share.

Todd has nearly 20 years of experience in the legal industry and brings with her a real working knowledge of law firms acquired during her time both delivering legal services within the property sector and working in business development and marketing.

Director Phil Dean said: “We are delighted to have an experienced marketing professional such as Vikki joining our team. Vikki’s experience within the legal profession and background in the delivery of legal services from an operational side is an ideal for us.

“We needed someone who understands both the legal industry and our client base and who has the ability to increase brand awareness and presence in the North East to further build our business.”

Todd will work closely with the directors at the firm to ensure that the firms plan, its digital presence and business development activity continue to build upon its notable presence within the market place.

On the appointment, Todd said: “I am delighted to be joining at an exciting time for the business. The competitive and ever-changing legal services marketplace continues to present a challenge to firms and I look forward to working with the team to promote the firm, it’s people and services as well as identifying new markets and opportunities”.

“Whilst we are looking to the future, the company has been built on the provision of easy to access, sensible legal solutions for businesses, an ethos which will remain at the core of everything we do moving forward”.