Contentsquare, a digital experience insights platform used by UK retail brands like Dreams, Clarks and Moss Bros, has acquired Israel-based experience analytics company Clicktale, which has clients such as Dell, RBS and T-Mobile.
The combined entity serves 600 enterprise clients around the world, including 30% of the Fortune Global 100, showing strong market presence in the U.S., Europe and Asia, and a global community of 12,000 users comprised of analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals.
Just last week, Contentsquare announced the acquisition of Pricing Assistant, an innovative pricing optimisation and merchandising solution, making this the company’s second acquisition.
Contentsquare and Clicktale both go beyond traditional web analytics and heatmaps to give e-commerce and digital teams a granular understanding of customer behaviour on their web, mobile site and app.
“The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product – on visitor behaviour,” said Jonathan Cherki, Founder and CEO of Contentsquare.
“Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences.”
While they share a common mission rooted in behavioural data science, solutions from Clicktale and Contentsquare are highly complementary. Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimize content performance.
“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”