Could new 90-minute conference packages solve decreasing concentration levels at events?

Events | Leisure & Tourism | South East

A snappy new 90-minute conference package is set to be trialled by Events at Club Chelsea to cater for the shorter attention spans of modern delegates.

The rapid adoption of communication technology and exposure to increasing volumes of information has been impacting the human concentration span for several years now.

And with studies showing that working in bursts of around 90 minutes improves productivity, Events at Club Chelsea has drawn on its football heritage to launch the new short format conferences.

The 90-minute conference is specifically designed to cater for time poor modern executives who now receive an average of 121 emails per day.

Conference organisers will receive a special match day package, including a referee’s whistle to kick off proceedings and keep speakers to time, red and yellow cards to keep delegates in order and linesman’s flags to signal any offside behaviour.

Simon Hunter, Head of Venue and Development at Chelsea Football Club, comments: “Working hard for 90 minutes is a familiar concept here at Chelsea Football Club. So when we found out this was also the optimum period of work to improve productivity the opportunity to trial a new 90 minute conference package felt like an open goal.

“We know that event organisers are always looking for exciting news ways to engage delegates and we think that this will capture the imagination.”

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