Crystal Palace announce partnership with MyPeople

South East | Sport

MyPeople Group, a culture analytics specialist, have announced a multi-year partnership agreement with Crystal Palace F.C. This agreement will see MyPeople become the Club’s ‘Official Culture Analytics Partner’.

MyPeople was formed in 2014 by the analytics teams that supported GB Cycling, GB Rowing, England Rugby, the British & Irish Lions and the Philadelphia 76ers.

The company specialises in helping organisations create winning, high-performance cultures in the business environment using approaches which have already proved successful in elite sport.

The partnership will provide an opportunity for MyPeople to showcase its culture analytics platform to the businesses associated with Crystal Palace F.C.  The club will also benefit from using this highly successful platform.

Barry Webber, Commercial Director, Crystal Palace Football Club commented: “This Partnership with MyPeople goes beyond a branding platform and will provide the Club with valuable insight by providing a profiling service that will deliver significant benefits across the Club. We will soon have a unique level of insight into team dynamics, including the characteristics of our high performing teams and individual employees that support improved business performance. The partnership with MyPeople will ultimately improve the retention of such staff and reduce the attrition of match day staff in general. So we are delighted to welcome MyPeople into our family of partners and are proud to be their chosen club to partner with in the Premier League.”

Christian Hughes, CEO, MyPeople Group, added:  “Crystal Palace F.C. has been consistently innovative in the way they approach analysis on the pitch and their commercial growth off the pitch. Selhurst Park is famed for its atmosphere and is in the top three grounds in the premiership for fans match day experience. We are delighted to partner with the Club to help them continue to grow a high-performance culture, both on the pitch and across the wider organisation.”

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