Dacia has announced it will be the principal partner of the Great British Rugby League Lions team and will take pride of place on the front of the new Lions’ shirt.
The announcement expands on Dacia’s continued commitment to Rugby League and the England national teams, with the Lions joining the Rugby Football League and the England Men’s, Women’s, Knights, Academy, Youth and Wheelchair teams as proud partners of Dacia.
Dacia has been involved with Rugby League since 2016 as the official car partner of the Rugby Football League and title sponsors of the Dacia Magic Weekend.
Disbanded in 2007, the Lions will be reunited for the first time in 12 years this summer when they embark on a tour of the Southern Hemisphere. The series will see the Lions fly to New Zealand for tests against Tonga and the New Zealand Kiwis, before travelling to Papa New Guinea to take on the PNG Kumuls.
Ralph Rimmer, Rugby Football League Chief Executive, said: “Dacia has been a consistent champion of Rugby League across all levels of the sport, from the grassroots to the highest level and including every one of the England national teams. Their extension to the Great Britain Rugby League Lions further demonstrates their commitment and we’re sure this partnership will be a continued success.”
Ben Fletcher, Head of Dacia UK, said: “We are delighted to be expanding our commitment to Rugby League with the addition of the Great Britain Rugby League Lions to our proud roster of partners. Dacia and Rugby League are the perfect fit: both share the same honest, down-to-earth, no-nonsense approach, and we are immensely proud to be supporting those values across all genders, ages and abilities with Rugby League and the England national teams.”