Dearbump secures six figure sum to fund maternity support in the workplace
The founder and CEO of Liverpool-based pregnancy subscription box service Dearbump has raised more than £170,00 through crowdfunding to finance a new scheme aimed at supporting pregnant women and new mothers in the workplace.
The award-winning subscription box service has created a unique programme targeted at pregnant employees. The aim of the project is to help expectant mothers by supporting them through pregnancy and their return to work. This involves answering questions, giving advice and information, emotional support, gift deliveries, wellbeing checks and more.
CEO Emma Jarvis founded Dearbump in 2017 as consumer gift box subscription service. Business is booming for the small enterprise – it now has a strong six-figure annual turnover and currently delivers up to 500 boxes every month – and now Emma, who once worked in product research and development for some of the UK’s biggest health and household brands, is determined to make a move into the corporate world.
“The aim of Dearbump has always been to help pregnant women feel more informed and supported and I believe we can do so much more to make mums-to-be and new mothers feel that this is the case in the workplace,” she says. “There’s a huge problem retaining pregnant women in the workplace – more than 54,000 pregnant women leave employment annually in the UK – and corporations are realising that they can do so much more to help stem this loss of talent. My aim is that Dearbump becomes an integral part of the solution.”
Statistics show that a corporate programme like this is long overdue. Women make up 46% of the workforce in the UK and an estimated 80-85% of those will become pregnant during their employment. Despite this, 90% of mothers returning to work after pregnancy reported that they had no formal support programme and one in three find it difficult or very difficult to come back after maternity leave. At present, £1.652 billion is spent in the UK on replacement costs per year. Recruiting and retraining staff presents a significant loss for businesses not only in terms of talent but also in time and costs.
Emma explains: “Studies have shown that the lack of support and a poorly managed reintegration back into the workplace are responsible for women feeling unhappy at work or leaving their job altogether. Despite these shocking numbers, there are currently no programmes in place to combat this and no official guidance for employers or employees to ensure a smooth transition for working mothers. Dearbump’s goal is to tackle this gap in the market to help employees feel happier at work, saving employers billions of pounds in replacement costs in the process.”
Following the successful crowdfund, Emma will be expanding the Dearbump team, hiring a psychological wellbeing practitioner who’ll offer expert support to pregnant women and new mums.