Derby businesses collaborate on unique fashion range
Two Derby businesses have collaborated to create a unique fashion range inspired by craft beer.
Derby Brewing Company and Mr Shaw have teamed up to create a fashion collection with a range of limited edition garments such as t-shirts and hoodies.
Speaking about the new collection, Paul Harris, managing director for Derby Brewing Company, said: “I loved the idea of combining two Derby companies to make a fashion range that goes beyond standard brewery merchandise.
“Our aim has been to develop a collection that you would be happy to own and wear every day, and has real high street appeal and quality. We think we’ve achieved that and more!
“To be able to combine our brands into this collaboration of a genuinely fashionable range is an exciting project, and something that was really important to me. Great beer, great pubs and looking sharp – what’s not to like?!”
Karl Shaw, graphic designer, and founder of Mr Shaw added: “Paul and I have kept in touch ever since we played football together over 18 years ago, so I was delighted when he approached me with the idea. I knew it was something special!
“To combine two Derby brands that hold dear the heritage of our city is a wonderful thing. Not to mention the fact the range is perfect to wear to the pub when things are back to normal.
“Our designs continue the sophistication of Mr Shaw, with its contemporary twist, and a unique take on the Derby Brewing Company brand. Every garment is Fair Wear Foundation Certified and made from Premium Organic cotton and recycled polyesters.”