Devon-based Lightfoot flies the flag for UK consumer technology at CES

Events | International | South West | Technology
Lightfoot at CES 2019

Lightfoot, the creator of the first connected car technology to reward smoother drivers, is flying the flag for cutting edge UK consumer technology at CES in Las Vegas, the largest and most influential technology event on the planet.

Exhibiting at the Great Britain and Northern Ireland Pavilion, Lightfoot has been invited to demonstrate its pioneering driver behaviour and rewards technology to an international audience.

Its in-vehicle device, which helps fleets and motorists across the UK make fuel savings and reductions in emissions of up to 20% – as well as reductions in at-fault accidents by as much as 40% – has huge potential to dramatically reduce carbon emissions on a global scale, simply by helping motorists change the way they drive.

Estimates show that if every driver in the UK installed Lightfoot, emissions could be cut by over 50,000 tonnes per day, or over 18 million tonnes per year.

Talking from CES, Dan Regan, Head of Innovation at Lightfoot, commented: “Having a presence at CES is huge for Lightfoot.  It’s raising our profile with tens of thousands of influential businesses from around the world.”

Mark Roberts, CEO and founder of Lightfoot, added: “We are ecstatic to be exhibiting at CES 2019. This is the kind of platform we dreamed of having back in our infancy and to be exhibiting our technology to such a huge crowd, including some of the biggest names in tech, feels like a real landmark moment for us.

“2018 was an incredible year. The company secured nearly £5m in funding from Innovate UK and the Business Growth Fund in two separate deals, and welcomed Martin McCourt, the former CEO of Dyson, to the board as non-executive Chairman. Moving into the consumer market and starting the year at CES is a sign of things to come – we are confident 2019 will bring with it even greater growth.”

In 2017, Lightfoot received almost £1m in Government funding from Innovate UK and The Centre for Connected and Autonomous Vehicles (CCAV).  In April 2018, it became the first recipient of a £1m Innovation Loan from Innovate UK to further develop its technology and driver rewards platform in readiness for its consumer launch.  In November 2018, Lightfoot announced that it had received £3.2m in funding from BGF, which also saw McCourt, and Ned Dorbin of BGF, join as members of the board.

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