Diego Maradona’s ex-agent launches equity sports agency
Football supporters are being given a unique chance to part-own a revolutionary new agency and invest in the stars of the future.
The Fans Agency is the brainchild of Jon Smith, football’s first ‘Super Agent’, who represented Diego Maradona and the England football team, and wrote the best-seller, ‘The Deal’.
He is turning the traditional agency model on its head by offering ordinary fans the chance to become shareholders in the business and ultimately buy shares in players’ agency fees.
Fans will for the first time be part of the £220m UK football agent market and the agency will distribute a portion of its revenue to support grassroots causes, ensuring that money stays in the game.
The Fans Agency is offering 20% of its equity on leading investment crowdfunding platform CrowdCube and all fans are being given the opportunity to get involved. The offer is open both to serious investors who might want to put in as much as £10,000 and supporters who want to invest as little as £10. The Fans Agency has already raised more than £210,000 of its £500,000 target.
By becoming shareholders in the business, fans can recommend players they want the agency to represent – effectively, the first crowdfunded scouting network in English football. Fans will be able to buy shares in the fees that the agency earns from individual players, giving them a stake in their careers and deepening their engagement with the game.
Shareholders will also decide where grassroots investment will be spent – for example, on building more five-a-side pitches or repairing ageing facilities – so that everyday players benefit and not only the sport’s superstars.
The Fans Agency is promising to make player care a top priority and the agency will offer commercial, legal, financial and media support to players, in addition to handling contract negotiations and planning career development.
Jon Smith said: “It’s time for a change. We will be completely transparent and fully involve the fans by listening to what they believe in. We want to be the number one Sports Agency in the world.”