Building Products


Business Overview

Building Products is a national media business that has a target audience of every architect and specifier in the UK. The editorial focus across all of the platforms within the brand is to provide our target audience of architects and specifiers with a wide range of content about all of the latest product launches and building innovations. If you are a building product supplier that wants to get your products seen by architects and specifiers, then Building Products is for you.

Content is in the form of product features, profiles and guides, as well as comment, news and analysis – all of which is aimed at helping building professionals make a more informed decision about which products they specify. We publish a print magazine, have a high-traffic website and also run digital campaigns and events.

Since the magazine’s launch in 1977, Building Products has built an unrivalled reputation for high standards, with technically accurate and credible content that specifiers working across all project types can rely on.

The Building Products portfolio includes:

  • Building Products magazine – available in both print and electronic format
  • Building Products product e-newsletters – distributed on Thursdays
  • The Building Products brand also has in-house video facilities, is increasingly engaged on social media and able to provide live events in the form of round table discussions.

With the magazine having the highest overall monthly circulation of 15,610 within this sector, Building Products is also able to provide reader demographics that can tell you our readers’ job function, their main business activity, the main project types undertaken and what products they buy. Furthermore, all of these demographics are independently audited by the ABC (Audit Bureau of Circulations) and are not just an unsubstantiated publisher’s statement.

The Building Products weekly e-newsletters are sent to 29,944  (ABC audit July ‘14 – June ‘15) named email addresses of specifying professionals.


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