Insight Data

Technology

Business Overview

Insight Data is the UK’s leading provider of marketing data for the fenestration and construction industries.

Launched in 2006 by Andrew Scott, who has over 30 years’ building industry experience, Insight has a dedicated research call centre and software development unit, with 40 staff at a purpose-designed HQ near Bristol.

Insight Data has pioneered ‘live data’, providing customers with access to the latest, most accurate information in real-time.

The Insight Way

Insight’s innovative approach to research and ‘live’ data has transformed the way companies find and win new trade and commercial customers. More than 750 subscribers rely on Insight Data, ranging from international giants like Saint-Gobain to leading manufacturers, distributors, and accreditation bodies.

An in-house research centre along with state-of-the-art technology ensures clients benefit from the most relevant and accurate information. The software team have continued to develop ground-breaking, award-winning software that helps clients segment, target and manage prospects.

A competitive advantage

Knowing exactly which businesses to target, with detailed information about products, markets, and financial position, combined with direct contact details of key decision makers can instantly transform companies’ sales and marketing results.

Insight Data provides real-time marketing data and market intelligence so detailed that campaigns are better targeted, lead generation is amplified, and sales teams are instantly more effective.

Databases available

UK Fenestration – Target window/door fabricators or installers with over 4,000 fabricators and 12,300 who install, with in-depth market intelligence, including: products, profile systems and volumes including frames per week.

Local Builders – The Local Builders database contains details of over 21,000 builders (turnover up to £5m), ideal for building product suppliers, builders merchants and service suppliers relevant to the building and construction industry.

Architects – With over 15,200 architects, companies can easily segment and target architects across a range of sectors and sub-sectors, including public sector, commercial projects, residential housing and more.

Construction – The Construction File brings together main contractors, housebuilders, property developers and major property maintenance companies. The File contains over 5,000 senior decision-makers in over 1,200 organisations.

Builders Merchants – Combining both large national networks and independent Builders Merchants, the database provides over 7,900 records, with detailed information companies need to connect with buyers and decision-makers.

Live Data, CRM, Call Centre and Direct Marketing Solutions

Salestracker – Salestracker is the world’s first fully-integrated sales and marketing platform, designed exclusively for the building and fenestration industry. It combines real-time prospect data via a powerful online portal with an optional CRM (customer relationship management), map integration and credit profiling.

Email Marketing – Insight Data employs a specialist team of designers, copywriters, and technical experts to manage email campaigns from start to finish. Insight’s marketing services are a perfect solution for businesses that are looking to reach new customers in effective and powerful ways.

Outbound Call Centre – With a state-of-the-art call centre and experienced telemarketing team, Insight Data offer a multitude of telephone services, which include lead generation, product/service promotion, appointment setting and even event promotion.

Bespoke Market Research – Good market research helps companies to make informed business decisions, reducing risk and costly mistakes. With a dedicated market research team, Insight Data can offer perception analysis reports, market research and customer surveys.

Background

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