DMT Group grows UK footprint with motor trade appointment

Matthew Cheyne

DMT Group, an authority in digital lead management technology, has confirmed its commitment to the UK market with a heavyweight senior hire.

The strategic appointment sees former MG Motor UK Head of Sales and Marketing Matthew Cheyne take the newly-formed role of Director National and Major Accounts for DMT.

The appointment comes as the customer experience innovator in the digital lead management space prepares for global rebranding.

With more than ten million leads processed, DMT serves in excess of 2,500 clients via more than 20 languages in 30 countries. Cheyne will be responsible for managing DMT’s key National Dealer group accounts, with a focus on growing the organisation’s footprint in the particularly competitive UK marketplace.

Utilising his contacts and expertise from more than 30 years in the retail motor trade, Cheyne is passionate about providing dealers with the tools to help them interact with customers more effectively in the digital environment and generate additional sales.

He comments: “Working as a dealer principal and in senior sales and marketing roles across Mitsubishi, London Taxi International and MG Motor UK, I’ve seen first-hand the difference that a proactive customer contact strategy can make.”

Cheyne continues: “The automotive retail sector has come along leaps and bounds over the past three decades, but there are still plenty of opportunities for dealers and manufacturers to innovate and improve their customer journey.

“The UK Automotive industry, on average, fails to respond to over 50% of their E-leads and, all-too-often, potential sales are missed because busy personnel don’t have the insight and technology to help them manage their communications effectively. When I was introduced to the DMT product suite, it became clear that the solution was already there – we just have to make dealers aware.

“I’m really excited to be making the leap from vehicle manufacturer to technology company. The rapid pace of change in consumer expectations, coupled with significant advances in software capability, mean that we are reinventing the sales process in the automotive sector.”

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