Dorset drink brand finds refreshing success overseas

Export | Food & Drink | Growth | newswire-southwest | South West

Shaftesbury-based drink brand, Yuyo, has announced it will export its innovative range of Latin American-inspired drink infusions to Brazil this year as part of its exporting growth plans.

The business, which already exports to 7 countries worldwide, boosted its international orders by 42% between 2015 and 2017.

Yuyo was founded in 2016 by Rosie Marteau and Charles Grummit after they travelled to Latin America and discovered yerba mate, a ‘super herb’ that is used in many traditional South American drinks.

The company now stocks a range of yerba mate drink infusions across the UK through retailers like Ocado, Whole Foods and Revital. It also has its own e-commerce site.

Due to Yuyo’s globally-appealing brand, the business has found international success in markets such as the US, Sweden and France.

Exporting currently makes up 40% of the company’s £100,000 annual turnover and Rosie and Charles now plan to increase this further by exporting to Brazil in the next 3 months and target Australia in 2019.

To support its exporting operations, the company received support from the Department for Environment, Food & Rural Affairs (Defra) and Department for International Trade (DIT), who helped the business identify new international markets and register its intellectual property in the US, Europe and Australia.

As part of the Food is GREAT campaign, Defra and DIT are supporting many businesses to take the leap and sell their food and drink products abroad. The campaign is a cross-departmental initiative to showcase the calibre of UK food and drink overseas and help firms build new exporting relationships.

Rosie Marteau, co-founder of Yuyo, said: “Exporting has always been fundamental to our business plans as we knew our products could have a global appeal. We’re finding international buyers are increasingly associating UK goods with high quality and on-trend packaging, and we’re looking to tap into this even more by reaching out to new markets including Brazil. Brazil is the home of yerba mate itself, but it looks to Europe for innovative brands like ours.”

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