Dorset Noodle brand expands down under

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Mr Lee’s

Dorset-based Mr Lee’s Pure Foods Co has launched its gourmet instant noodles into the Australian supermarket giants this July.

Now boasting stockists in Woolworths, Metro and EzyMart stores, the popular noodle has made some serious in-roads into the Australian market.

Greg Longhurst, Director of Mr Lee’s Pure Food AU stated: “Since launching early this year online, the demand for Mr Lee’s to be available locally has been hard to keep up with. We couldn’t have picked a better partner to bring our noodles to the nation than “Woolies”, an iconic Australian brand who are true believers in moving their customers to healthier food options.”

“The amount of support we’ve had is unheard of, with product going to over 900 stores following our launch. The shelves are stocked with four of our products: Hong Kong Street Beef, Coconut Chicken Laksa, Tai Chi Chicken and Zen Garden Vegetables, all confirmed at $4 per pot.

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“When launching through our online store and various other retailers, the response to our two flavours has been incredible, wildly surpassing all expectations. What we didn’t expect, however, was just how much of a need there was for healthier instant noodles (especially vegan option), of which the feedback and press has been simply incredible. We’re bringing the next level of instant noodle to the people of Australia and can’t wait to see where it takes us.”

Damien Lee, Founder and CEO of Mr Lee’s Pure Foods Co, commented: “Our noodles are ideal for anyone looking for a healthier way to eat, without giving up on taste or convenience. We’ve worked hard to make sure each and every cup contains a restaurant-calibre dish; authentic in taste and texture to the oriental cuisine you’d expect from any top noodle bar.”

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