British predictive analytics platform, DragonflyAI, has announced today the completion of a £625,000 seed funding round. Downing Ventures is the lead investor in the round which includes existing shareholders Capita plc and private investors.
Having onboarded and retained brand giants including Diageo and Mitsubishi this year alone, the investment allows DragonflyAI to grow their team across sales and customer success in addition to further developing the research into how companies will be able to take advantage of predictive visual analytics in creative workflow.
In a world saturated with visual stimuli at every twist and turn, the market for audience attention has never been more competitive. DragonflyAI a firm within the predictive visual analytics sphere using artificial intelligence (AI), informed by cutting-edge neuroscience which accurately predicts what consumers see first in any content instance (static or moving images).
DragonflyAI offers customers an easy to use, self-serve subscription-service platform to access the software on iOS, web, desktop, API or enterprise integrations. The platform allows users to capture real-time content performance insight, to optimise to “human ready” before publication; or upload their campaign designs to run them through DragonflyAI’s algorithm and obtain instant feedback in the form of a heat-map and metrics showing which elements a viewer’s attention is drawn to in the first milliseconds of looking – the “zero moment of truth”.
Richard Mann, Executive Chair at DragonflyAI said: “We’ve made great progress this year with our mission to ensure content performs better when enhanced by science and are excited about our future. Downing Ventures backing is a great endorsement of DragonflyAI’s team and our strategy. We’re excited to have Downing’s support at a perfect time to underpin our ongoing growth. In the current economic context, DragonflyAI has a remarkable role to play for brands, retailers and their agency partners helping them to see things differently and improving the performance of their content in a competitive retail and digital market.”