C7 Brands, one of the UK’s leading independent drinks companies, is aiming to inject fizz into the coconut market with an ambitious plan to more than treble turnover by 2019.
Founded in 2013, C7 Brands is now geared for an aggressive expansion of its Coco Fuzion 100 range.
The brand has secured substantial retail listings within the UK, including TK Maxx, WH Smith, with excess of 3500 Leisure & Gym outlets.
C7 Brands is also looking at acquisitions and further expansion internationally. Already performing well in Ireland, Scandinavia and Spain, the company has planned the US launch for November.
With the sugar tax coming into force in April 2018, the brand’s market entry is perfectly timed.
Coconut water is the fastest growing category in the US and UK ready-to-drink market, and global sales are to set to double from $2.7 billion to $5.4 billion by 2020.
In the UK, the coconut water market is worth $352 million and is expected to grow to $464 million in 2018, and $616 million in 2019.
London has just become the largest consumer per capita of coconut water in the world.
CEO Stephen Barton explains: “We believe the opportunity is much more mainstream, hence the importance of all-natural flavourings and pack size. Not only is coconut water a healthy alternative to fizzy drinks, it’s naturally isotonic, making it a great upgrade for the sugary sports drinks out there at the moment.”
To help give the brand immediate profile in the sports drink space, Coco Fuzion 100 has signed up over 20 leading athletes as brand ambassadors. These include England rugby star Chris Robshaw and boxer Chris Eubank Jr.