DS Automobiles UK announces new Managing Director

DS Automobiles has announced the appointment of Jules Tilstone as the brand’s new UK Managing Director. Taking over the role from Alain Descat, Tilstone has held the position of European Commercial Director of DS Automobiles since 2017.

With over 20 years of experience across PSA Groupe, Tilstone started his career with the company as a Commercial Manager, developing his career in National Fleet and then Marketing before moving to DS Automobiles in 2014 to the position of International Head of Marketing.

Since his appointment as European Commercial Director for DS Automobiles in 2017, Tilstone has been instrumental in formulating and implementing the brand’s strategy and product developments, which has allowed DS to become one of the fastest growing new automotive brands across the continent.

Alain Descat departs the UK to take the position of Marketing Director for France.

Jules Tilstone said: “It is a great privilege to take on the role of Managing Director for DS Automobiles in the UK. I have worked very closely with Alain over the past few years and appreciate all the hard work and effort he has put into developing the strength of the DS Brand in the UK. I am thoroughly looking forward to building on this work.

“We have an exciting future ahead as a young and agile new premium Brand with electrification at the heart of our strategy. In Europe this year, we are outselling Lexus and closing in on Jaguar. We have an enormous opportunity to deliver a razor sharp customer focus as we look to establish a seamless digital presence, consolidating our DS Stores and Salons and are committed to providing the choice between a digital and a physical experience at each and every stage of the journey. The ultimate luxury for our clients is choice.”