Sir James Dyson has today announced that his tech firm, known globally for its range of vacuum cleaners, has scrapped its plans to build electric cars.
Originally announced in 2016, Dyson himself announced plans to launch its own range of electric vehicles, however, in an email sent to all employees this morning he stated that they had built a “fantastic” product but would not be able to release it as it was not “commercially viable”.
Dyson revealed in the email that the company had unsuccessfully found a buyer to continue the project. The division employed more than 500 workers from the UK.
The company initially planned to invest more than £2bn in developing an electric vehicle and said the car would not be aimed at the mass market. More than £1bn of that fund was scheduled to go towards building the car and the other half towards developing electric batteries.