E-commerce aggregator Alphagreen Group acquires Yawns

Next-gen Health and Wellness e-commerce platform Alphagreen Group has added another asset to its portfolio, natural sleep care brand Yawns. This is the second brand in their portfolio, in addition to European leading CBD marketplace, alphagreen.io

As an e-commerce aggregator in the wellness space, Alphagreen Group acquires and incubates innovative brands that provide effective solutions to wellness consumers, channelling these brands through their growth strategy arm, NUOPTIMA.

Answering the growing consumer need for natural solutions to combat sleep issues, including insomnia, Yawns is the first sleep care brand in Alphagreen Group’s investment portfolio. The global sleep industry is projected to be worth $585 billion by 2024, and interest in sleep and wellbeing products has skyrocketed during the pandemic. Yawns is comprised of the highest quality ingredients proven to improve health and wellbeing, combined in new ways to deliver multiple benefits from one supplement.

Alexej Pikovsky, CEO and founder of Alphagreen Group said: “We recognised Yawns’s potential for success within our incubation methodology. Our marketplace is growing; our contribution margin is healthy. But having our own brands was always the larger objective. We detected the gap in the market for sleep products with the combination of valerian root, ashwagandha, black pepper and 5HTP. Our consumer research also indicated a natural upsell through a nootropic blend of guarana and performance mushrooms. With interest in sleep and wellbeing growing throughout the pandemic, this is the ideal time and product to serve consumer needs.”