Electronic Arts Inc (EA), a global video games giant, has today announced the completion of its acquisition of British rival Codemasters $1.2bn.
The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the largest game developers in the industry will enable further growth for the firm.
Codemasters is behind some of the most popular racing brands in the world, including Formula 1, Need for Speed, DIRT, DiRT Rally / WRC, GRID, Project CARS, Real Racing, and more.
A statement from EA read: “With this critically acclaimed portfolio, Electronic Arts and Codemasters will be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world. Codemasters’ critically-acclaimed franchises will sit alongside Electronic Arts’ global Need for Speed franchise, fan-favorite Real Racing mobile game, and its EA Sports brands, enabling greater innovation and increasing the capability to deliver content and experiences to a truly global audience for racing entertainment.”
Andrew Wilson, CEO of Electronic Arts continued: “This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters. Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
Frank Sagnier, CEO of Codemasters said: “Today is a landmark in Codemasters’ history, and an exciting day for our employees and players. The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”
— Electronic Arts (@EA) February 18, 2021