Easol, an ecommerce SaaS platform, has announced a $4.5m series seed led by Notion Capital with participation from Y Combinator, Foundation Capital, Slow Ventures and Micheal Zeisser former Chairman of US investments at Alibaba.
Easol supports creators globally, across all experience sectors, including festivals, wellness retreats, food and drink, and sports/ adventure packages, by providing them with complete control of their business, enabling creators to drive more direct sales, retain more revenue, own their data and run their business on their terms.
Easol was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first hand while setting up and growing their own experience business including Rise – a European snowsports and music festival and Beyond Adventures – a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish Archipelago.
Ben Simpson CEO of Easol said: “We’re building Easol to be the platform we wished we’d had available to us when growing our experience business and so much more! For too long, experience creators have been stitching together ineffective tools, manually tracking bookings, paying third-party booking fees and investing heavily in custom solutions. None of these tools were designed for experiences to be sold by those who made them. Our mission is to make Easol the first experience commerce platform that puts the technology, the ownership and the possibilities in the hands of the experience creator.”
This funding will be instrumental in growing the Easol platform, with the funds being used to accelerate the development of the platform software, double down on their 2021 go-to-market strategy with a new brand identity, and onboard new hires – most recently welcoming Lee-Jon Ball as Chief Technology Officer, previously CTO at Not on The High Street, Spyscape, and travel tech company Alliants.