Edge Investments, a growth investor in the UK creative economy, has invested £1.7m into BLAST, the global esports media network.
BLAST offers media and entertainment experiences across intimate broadcast shows, arena events, digital platforms, or via multi-platform content.
The network is best known for the operation, production and broadcasting of BLAST Premier, a series of worldwide Counter-Strike tournaments, as well as launching tournaments in DOTA and Valorant over the course of 2020.
The Company has offices in Copenhagen, Denmark and London, United Kingdom.
Edge’s investment follows an already impressive year of growth for the Company as it increased its output by introducing multiple new tournaments and content series.
The esports market is growing rapidly, with total viewership expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454m to 646m respectively.
Niall Santamaria led the investment from Edge and has been appointed as a member of its Board.
David Glick, Founder and CEO of Edge Investments, comments: “At Edge, we look to champion talented entrepreneurs harnessing creativity and technology to solve problems, improve lives and advance the world. BLAST’s ambitious management team shares Edge’s purpose and values.
“BLAST has focused on providing premium quality experiences through the very best technology. The growth of esports isn’t stopping any time soon, and BLAST is well placed to benefit – the talent, and crucially the fans, are looking for a leader to follow.”
Niall Santamaria, Investment Manager at Edge Investments, commented: “We’re excited to partner with BLAST as it looks to become a true leader in global esports. In this sector, the fans are everything, and Robbie and his team have focused on ensuring they have the best teams, top broadcast talent and production technology, to deliver a truly world class content experience for their millions of fans; something clearly acknowledged by the BBC with yesterday’s announcement.
“The whole team at Edge is pleased to be supporting them as they build on their recent successes and move to the next stage of their growth.”