Eleven Sports has struck a partnership with Facebook that will see the social media platform become Eleven’s free-to-air partner in the UK.
As part of the agreement, at least one match per week from both LaLiga and Serie A will be shown live and free of charge on Eleven Sports’ UK Facebook Page. A selection of games from the other top-flight football leagues will be available on the network.
Select matches shown on Facebook will include those featuring the world’s biggest clubs such as Real Madrid, Barcelona and Juventus. Cristiano Ronaldo’s eagerly anticipated Juventus debut is one of the opening games selected for live streaming on Facebook.
Eleven Sports will also be showing the first two rounds of the 2018 PGA Championship, live on Facebook.
Danny Menken, Group Managing Director, Eleven Sports said: “By making Facebook our free-to-air partner, we are giving our leading content centre stage projection, opening it up to new and diverse audiences, and confirming again our innovative leadership in the global sports media industry. In all our global markets we want to be where the fans are.
“We aim to serve fan communities and develop interaction and engagement around our content, while ensuring we are always accessible and easy to reach. Our unique free-to-air partnership with Facebook helps us to do this as part of our fresh and contemporary approach to distribution.”
Rhys Beer, Facebook Live Sports Programming Lead, EMEA commented: “We’re excited to build on our strong relationship with Eleven Sports by becoming the free-to-air home in the UK and Ireland for a selection of its live broadcasts this season. This partnership reflects our commitment to helping broadcasters reach new audiences, build their brands and deliver a great viewing experience for sports fans on Facebook.”