Ember Snacks exceeds expectations with crowdfunding campaign and raises £1m

Ember Snacks

Ember Snacks, best known for its Biltong and British charcuterie products has exceeded expectations with their crowdfunding campaign which launched on the 12th of July 2021.

With a crowdfunding target of £800,000, Ember Snacks has currently raised over £1m from 286 investors. Its pre-valuation is set at £9.3m, based on the revenue seen by the company since launching in 2017.

Ember Snacks are on a mission to end factory farming and educate consumers on understanding the importance of provenance and traceability. Ember put restoring biodiversity on farms first, working directly with farmers who are committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms.

The latest raise will enable the team to dial up their activism with high profile marketing campaigns which highlight the issues surrounding factory farming. In addition to this, Ember will seek industry changes in food labelling to ensure claims like ‘grass fed’ are actually 100% grass fed. Ember also plans to grow their distribution in major UK supermarkets with three new listings, adding to their 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. Using funds to activate these points, Ember aims to increase their current sales of over £1.75m in 2020 (+59% growth year on year), adding to their current sales statistics having sold 1 million portions in the last 12 months.

Founders Harry and Jack Mayhew comment: “The response has been incredible and brings us closer to achieving our mission to end factory farming and educate consumers about the importance of regenerative farming practices. We’ve developed our products with the health of our customers and the health of our planet front and centre and will continue to do so. We’ve got some exciting announcements to make over the coming months and a good deal of NPD development in the pipeline so we’re looking at a bright future.”