Enigma Holdings has invested £500,000 seed funding in Crowd Network, a new audio-on-demand network in Manchester.
Comedian and entrepreneur John Bishop has invested alongside Enigma and will be launching a podcast with Crowd in September.
Enigma is an investment company focused in the areas of Health, Wellbeing, Sport, Learning, Community Programs and Social Housing. It was seed funded through a Family Investment Company and reinvests returns into growth capital and new projects
The Crowd leadership team consists of CEO Mike Carr, former editor of BBC Radio Sport; content director Steve Jones, an award-winning BBC radio and podcast producer; creative director Tom Fordyce, the former chief sports writer for the BBC and one third of That Peter Crouch Podcast; and talent director Louise Gwilliam, former rugby union producer for BBC 5Live.
Crowd Network creates podcasts about gripping stories and unforgettable personalities, with seven titles set to launch before the end of the year – including shows aimed at the US market.
Peter George, chairman at Enigma Holdings Group comments: “At Enigma, we look to drive growth by identifying energised management teams with an ambition to learn and improve. Crowd Network ticked every box for us, and have the vision and ambition to become Europe’s leader in the audio-on-demand market. We see the sector as one primed for growth, and Crowd – with our support – are ready to grasp the opportunity.”
Crowd Network has partnered with Acast, the world’s biggest podcast company, for hosting, distribution and promotion.