Rural tourism campaign launched

Avon Ski

Avon Ski

The Economic Development Service at North Somerset Council is teaming up with VisitEngland to promote tourism in the district.

The ‘Rural Escapes’ campaign will use a host of media to boost domestic tourism.

This year it includes a range of national online, broadcast and print advertising with Classic FM and Gold, as well as items in The Guardian, Daily Mail and Mail on Sunday.

There will also be marketing activity on social media, including Facebook competitions, video content and a dedicated section on

The campaign is part of Growing Tourism Locally, VisitEngland’s three-year investment project, which is part funded by the Government’s Regional Growth Fund, with additional contributions from businesses and partners in the tourism industry.

Cllr Felicity Baker, North Somerset Council’s executive member whose portfolio includes tourism, comments: “We are taking part in the rural escapes campaign which runs from February 25 for three weeks.

“We will be getting national coverage for our campaign, which is mostly centred around the Strawberry Line, and a dedicated page on the VisitEngland website.

“This is a joint initiative between the council and local businesses and I’d like to give a very special thanks to the businesses who have provided special offers and competition prizes to support this campaign – Doubletree by Hilton Cadbury House Hotel, Mendip Outdoor Pursuits, Mendip Snowsport Centre and Lyncombe Lodge Hotel and Restaurant.

“I’d also like to encourage other tourism businesses in North Somerset to support this campaign and inspire UK residents to take more holidays and short breaks at home – especially in North Somerset!”

David Eddins, Director, Mendip Outdoor Pursuits, comments: “North Somerset is a stunning area of the country with so many great things to do and places to visit; but it sometimes gets overlooked.

“When the team at North Somerset approached us with an opportunity to promote the area, we wanted to do everything we could to help get the message out.

“The VisitEngland promotion should help reach a national audience and highlight the huge range of high quality attractions, accommodation and activities we have here. And all just minutes from easy transport access, only a few miles from Bristol and Bath, and only two hours from London or Birmingham.”

For further details please contact the Economic Development Service on 01934 426 266 or email