From making vegetable wreaths and running local Christmas fairs to revolutionising the landscape of e-commerce and encouraging thousands of small businesses to thrive, Holly Tucker MBE is not your average entrepreneur.

In this edition of Business Leader Insight, we sit down for a one-on-one interview with the founder of notonthehighstreet and Holly & Co.

Holly’s obsession with changing corporate landscape and its outdated business ‘rules’ led her to create Holly & Co, a small business advice and inspiration platform that has developed a supportive community of like-minded founders and entrepreneurs.

Holly is also the author of a Sunday Times bestselling book called Do What You Love, Love What You Do, which helps demystify the grey world of business and helps anyone build a business doing what they love.

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Here’s what we covered in our chat with Holly Tucker

• You spent some time abroad growing up. Could you tell us about this experience, and do you feel that it helped shape you into the person you are today? (1:03)
• Notonthehighstreet came about at a time when e-commerce was still in its infancy. How did you find the experience of shaping a whole industry and where did that drive come from? (3:04)
• Many leaders struggle to correctly identify when to give up or pivot correctly. How did you know to keep going with your idea? (6:10)
• Could you tell us about your experience of raising money for notonthehighstreet? (8:26)
• How did you find the transition of being in control of a company and bringing in others to help in leadership positions? (11:31)
• Do you have any tips for leaders looking to build their personal brand? (14:25)
• If someone is at home and has a great idea but no clue where to start, and you could only give them one piece of advice or area to focus on, what would that be? (18:13)
• One of your key focuses with Holly & Co is to ‘bring colour to grey’. Where did this obsession stem from and why is it so important to you? (20:17)
• As a business leader, what is your view on working from home vs. working in an office? (22:52)
• You’re a very happy person. What makes you frustrated and upset? (24:29)
• What direction is social media, and other marketing channels, heading in your opinion? (25:53)
• What is one fact about you that people can’t find online? (27:43)

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