Holly Tucker: founder of notonthehighstreet and Holly & Co

We sit down with Holly Tucker MBE to talk founding notonthehighstreet, overcoming adversity, encouraging small businesses to grow and much more.

From making vegetable wreaths and running local Christmas fairs to revolutionising the landscape of e-commerce and encouraging thousands of small businesses to thrive, Holly Tucker MBE is not your average entrepreneur.

In this edition of Business Leader Insight, we sit down for a one-on-one interview with the founder of notonthehighstreet and Holly & Co.

Holly’s obsession with changing corporate landscape and its outdated business ‘rules’ led her to create Holly & Co, a small business advice and inspiration platform that has developed a supportive community of like-minded founders and entrepreneurs.

Holly is also the author of a Sunday Times bestselling book called Do What You Love, Love What You Do, which helps demystify the grey world of business and helps anyone build a business doing what they love.


Here’s what we covered in our chat with Holly Tucker

  • You spent some time abroad growing up. Could you tell us about this experience, and do you feel that it helped shape you into the person you are today? (1:03)
  • Notonthehighstreet came about at a time when e-commerce was still in its infancy. How did you find the experience of shaping a whole industry and where did that drive come from? (3:04)
  • Many leaders struggle to correctly identify when to give up or pivot correctly. How did you know to keep going with your idea? (6:10)
  • Could you tell us about your experience of raising money for notonthehighstreet? (8:26)
  • How did you find the transition of being in control of a company and bringing in others to help in leadership positions? (11:31)
  • Do you have any tips for leaders looking to build their personal brand? (14:25)
  • If someone is at home and has a great idea but no clue where to start, and you could only give them one piece of advice or area to focus on, what would that be? (18:13)
  • One of your key focuses with Holly & Co is to ‘bring colour to grey’. Where did this obsession stem from and why is it so important to you? (20:17)
  • As a business leader, what is your view on working from home vs. working in an office? (22:52)
  • You’re a very happy person. What makes you frustrated and upset? (24:29)
  • What direction is social media, and other marketing channels, heading in your opinion? (25:53)
  • What is one fact about you that people can’t find online? (27:43)

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