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Business Leader Insight with Chris Ormrod: Managing Director at The FlavourworksOriginally trained as an actor, Chris joined Mars as a salesman straight from university and subsequently worked for Haagen-Dazs, Ginsters, Findus and Virgin in a variety of sales and marketing roles.

When Chris joined The Flavourworks was supplying several of the UK’s big supermarkets, but it needed to develop new sales initiatives to really grow. Fast forward to today and the changes he has made have increased sales substantially. It is forecasting more than +10% sales growth over the next 12 months, from new initiatives launched this year. This will have the effect of almost doubling its underlying operating profit. In 2020 it launched 50% more new lines than the previous year.

Chris currently chairs Somerset Larder, a start-up business providing all of the catering for Hinkley Point C, and is Chair of Governors at a Somerset academy school and a Director of the Richard Huish Education Group. One of Chris’s wider ambitions is to make the food industry more attractive to school leavers and graduates, with a properly developed and supported career path. He has started an outreach programme into local schools with the first workshop scheduled for Shaftesbury School next month.

We’ll be speaking to Chris about leadership, inspiration and much more. Watch the interview live on our website, LinkedIn, Twitter or Facebook.

A special thanks to Arbuthnot Latham for sponsoring this edition of Business Leader Insight.

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