“Extreme E is an exhibition of Electric Vehicle potential and makes EVs aspirational”

Jordan Brompton

In an exclusive interview, Business Leader chatted with Jordan Brompton, the co-founder and CMO of myenergi.

What is your background and what inspired you to launch myenergi? Have you always been so eco-conscious?

I’ve worked in the renewable energy industry for more than ten years, helping businesses and households to think differently about energy consumption, the environment and how to live more sustainably. I’ve always been eco-conscious and truly believe that it’s down to all of us to ensure there’s a planet left for our children and grandchildren to inherit.

The inspiration behind myenergi was simple. When we launched the company in 2016, my co-founder Lee was already driving an EV. He had invested in solar panels and, while he could use self-generated energy to power his home, there didn’t seem to be a product on the market that could harness that green energy to charge his EV. This seemed a gaping hole in the market – especially considering the adoption of electric vehicles was on the up. We decided to do something about it and the rest, as they say, is history!

What are the factors currently restricting the popularity of electric vehicles and what needs to be done to overcome these restrictions?

I think the industry is challenged by dated misconceptions surrounding electric vehicles, but I completely understand why. Even just a few years ago, your options were minimal, the technology was early-stage, battery range was limited and the charging network was almost non-existent.

However, the industry has experienced seismic change and the picture is now completely different. Indeed, almost every vehicle manufacturer now boasts an electric model and the choice continues to grow. Battery range is extending fast (some EVs now boast a range of 300 miles+ on a single charge) and there are now more publicly-accessible charging points than petrol stations.

But because the industry is evolving so quickly, the facts and stats that many drivers base their next car choice on are really dated.

Is being able to charge electric vehicles at home just as important or more important than charging whilst on the road?

Being able to charge your electric vehicle at home is a complete game-changer for most motorists. When you park up at night, you plug-in your charger and can look forward to a full battery in the morning (no more frantic trips to the petrol station before work!).

However, it’s important to remember that not everyone has access to a driveway, or the opportunity to plug-in overnight. As such, creating a thriving public charging network is a real priority. Companies like Gridserve are leading the charge here – their all-electric forecourt took the petrol station model and turned it on its head to make rapid charging on-the-go just as simple as filling up your car with fuel. This, combined with the thousands of on-street charging points, service station chargers and businesses offering EV charging, means owning an electric vehicle is really practical from a day-to-day perspective.

What role can Extreme E play in popularising electric vehicles?

Extreme E is an exhibition of EV potential. Worrying about range anxiety for your daily commute seems a thing of the past when you watch some of the world’s best racing drivers hitting full throttle across the most challenging terrains imaginable!

What’s more, it makes EVs aspirational. Rather than growing up with a poster of a V12 supercar on your bedroom wall, it’s incredible to think that some of the coolest and most desirable vehicles in the world are now all-electric.

Over the coming seasons, we’re likely to see more manufacturers enter the paddock and more household names taking to the wheel. With electric motorsport now becoming commonplace, it makes EVs less of a lifestyle choice. The biggest role Extreme E can play is by normalising electrification – not making a fuss about it, but demonstrating why it’s nothing to be scared of.

Do you think Formula E could eventually overtake Formula 1 in popularity? Should Formula 1 be scrapped in light of the current climate crisis?

Personally, I think that electric motorsport will quickly become the norm – the vehicles will be faster, the performance better and the technology even more impressive. In the run-up to the 2030 ban on all new petrol and diesel car sales, I can see more manufacturers switching to electric motorsport and nailing their colours to the mast.

Do I think that F1 cars are good for the environment? No. However, I think it’s important to remember that motorsport is a colossal industry and implementing an immediate global ban would be unrealistic. Instead, I’d like to think that the transition from traditional motorsport to electric (or alternative fuels at least) will come hand-in-hand with the transition to electrification.

How is the future looking for myenergi?

Incredibly bright! Despite the pandemic, we’ve seen demand continue to increase for our eco-smart range of home energy technologies – not just in the UK, but worldwide. Earlier this year, we relocated to a purpose-built eco HQ and have since opened new subsidiaries in Ireland and Australia.

We recently announced an expansion to our HQ, which will see a brand new manufacturing facility built at our Stallingborough site (and allow us to further increase production volumes), while development is also underway on a number of additions to the range.

As the transition to electrification continues at pace, we’re excited to be at the forefront of such as disruptive industry. Our vision is simple – to continue helping homeowners all over the world to embrace sustainable alternatives and reduce their reliance on fossil fuels.

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