F1 has partnered with start-up Lifesaver Power to deliver unlimited mobile phone charge to fans across the 2019 Grand Prix.
The mobile power bank service, powered by renewable energy, will be available to fans attending the British Grand Prix at the Silverstone circuit this weekend, and across 18 races globally this season.
F1 hosted 4 million spectators at races in 2018. Aiming to please fans and encourage content whilst protecting the planet, this two-year partnership will deliver sustainably sourced mobile power directly to fans’ pockets.
Lifesaver operates a closed-loop business model: a used power bank can be exchanged for a fully charged unit at any of the fixed kiosks or mobile vendors across the events. Only a deposit will be charged, enabling fans to receive free power this weekend and at all future races, with the deposit refunded on return of a power bank.
Albert Goma, Manager Digital Licensing and Partnerships at F1, said: “Mobile power is becoming an essential part of daily life. The launch of F1 Power allows us to offer free sustainably powered charging in keeping with our ethos of limiting the environmental impact of our events.”
Archie Wilkinson, CEO of Lifesaver Power: “We are excited to be working with Formula 1 to empower fans across race days. This contract comes at a great time for us as we are about to launch a raise on Crowdcube.
“The atmosphere of a Grand Prix is always so electric, and broadcasting is such a key factor in creating that – we want to turn fans into broadcasters, heightening the coverage of F1 whilst also contributing towards increasing sustainability within the championship.”
Parveen Thornhill, Head of London Region at DIT, said: “It’s fantastic to see innovative British start-up Lifesaver securing an international contract with a brand as renowned as Formula 1. The partnership will benefit thousands of racing fans around the world.
“It demonstrates the potential for success when forward-thinking companies work with the Department for International Trade to build exporting into their business model. If Lifesaver can do it, so can other businesses in London and across the UK.”