FedEx Express today announced its sponsorship renewal of the ATP World Tour.
While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings to echo the premium nature of this sponsorship, which now includes 13 tournaments across the world.
Wouter Roels, SVP Marketing International, FedEx Express said: “The ATP World Tour perfectly reflects what FedEx stands for: a global footprint, speed, excitement and precision. Since we started our journey as Official Sponsor of the ATP World Tour in 2010, we have enjoyed many memorable moments of passion, persistence on court and possibilities for players to inspire and connect with fans. Through our presence at the largest tournaments of the Tour, we will continue to engage with millions of fans all over the world through mainstream and digital media.”
Massimo Calvelli, ATP CEO, said: “The outlook for men’s professional tennis is looking very bright and we are delighted to announce the extension of the Tour’s partnership with FedEx as a part of that. In addition to various tournament partnerships, the ATP Rankings will provide FedEx with an unparalleled association with an asset that links the whole Tour, and we look forward to a continued successful partnership over the next four years.”