Fit-Centric online underwear brand NUDEA secures £600,000 in seed funding


Fit-Centric online underwear brand NUDEA, today announces a further £600,000 in seed funding, marking the start-up’s second successful round.

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The win also caps off the brand’s first full year of trading – with more months operating under COVID-19 restrictions than during pre-pandemic months.

The investment comes as more customers seek accessible, size-inclusive, stylish options for shopping online – an activity accelerated by the COVID-19 pandemic.

Backers include seed-stage firm Cornerstone Partners, and a group of angels led by investor James Eden, with both parties joining Nudea’s Board. Also participating in the raise are the brand’s founders.

Wilfred Fianko, Co Founder of lead investor Cornerstone Partners says of the backing: “Supporting Nudea’s female founders on their entrepreneurship journey is for us a highlight. Their industry expertise and vision for the future of the online underwear space is really inspiring. I’m excited to see them build out their team, sustain and scale the brand’s remarkable year-one success and make further impact in terms of accessibility in self-fitting.”

Priya Downes, CEO and co-founder of Nudea comments: “Having the backing of Cornerstone Partners is an ideal fit for Nudea – particularly their commitment to underrepresented founders and inclusive businesses. As a female-led business whose central ethos is inclusivity, we are pleased to be aligning with a fund that complements our values. We have an absolutely stellar team of product innovators, most notably Sophie, our creative director, who has over 25 years’ experience leading design at renowned underwear brands. We’re really excited to have the backing and support of our investors to grow our business set to an exciting backdrop of a rapidly-changing retail environment.”

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