NASA-endorsed flood risk scientists SSBN rebrand as Fathom
SSBN, the flood risk analysts, have rebranded to become Fathom.
Named for the American measurement of water, the rebranding highlights the company’s expert position in the understanding of international flood risk.
Fathom provide analytics from the scientific forefront of flood research, based on critically tested methods that have been refined through peer review over the past decade.
The Bristol-based company formed out of a University of Bristol research department, and have clients including the World Bank on their roster and collaborate with Google and Facebook.
Their flood risk data was published by NASA during Hurricane Harvey to support disaster response activities.
Hurricane Harvey caused one of the worst floods in the United States of America when over a metre of rainfall fell in Houston – a so-called black swan event.
Responding to the rapid growth of Harvey, the team worked round the clock to supply real-time data for disaster organisations. Last year, Fathom supported the World Bank’s Rapid Flood Damage and Needs Assessment in Vietnam.
Professor Paul Bates, Fathom’s Chairman, said: “Our new brand reflects where we want to be in our market. We are ambitious, and develop class-leading flood risk software that not only meets with our customers’ needs but also drives innovation in tech and science.
“As a tech company, our brand is really important to us, and also to our clients who include NASA, the World Bank and major insurers.”
The rebranding comes as part of Fathom’s ambitions to become the global resource for flood-risk data and modelling, working with leading tech companies and pushing boundaries in science.